Description:
Crank it deep, rule the depths
Built to dive. Designed to dominate. The Rapala® X-Rap® Magnum isn’t just another deep-diving lure—it’s a full-blown predator magnet. From the very first crank, it tears downward with laser precision. There’s no need for extra weights, added hardware, or time-wasting tricks. Instead, you get immediate, engineered momentum that gets you in the zone—fast.
Immediate depth, no assistance required
From the moment it hits the water, the X-Rap® Magnum gets to work. Unlike traditional trolling baits that rely on external help to reach depth, this lure takes a smarter, more efficient route. Thanks to its advanced, precision-molded diving lip, it rockets to its intended depth completely unassisted. For instance, the XRMAG10 dives to 10 feet with pinpoint accuracy. Likewise, the XRMAG15 plunges to 15 feet. Meanwhile, the XRMAG30 crashes down to 30 feet—staking its claim deep in the strike zone.
Speed without sacrificing action
Furthermore, the X-Rap® Magnum thrives under pressure. You can troll it up to 13 knots without losing that aggressive, strike-inducing X-Rap® action. Whether you’re chasing tuna tearing through open water, wahoo lurking along drop-offs, or kingfish exploding through bait balls, this lure stays locked in and keeps grinding. As a result, you stay in the strike zone longer—and hit harder.
Aggressive vibes, irresistible detail
Moreover, its action isn’t just about depth or speed—it’s about attitude. With each pull, the X-Rap® Magnum emits a tight, aggressive wobble that mirrors a panicked baitfish. At the same time, the lure’s lifelike texture, 3D holographic eyes, and internal reflective foil throw off eye-popping flashes predators can’t ignore. Therefore, it doesn’t just get noticed—it gets demolished.
Battle-ready build for big game
In addition to its deadly movement and look, this lure brings the muscle. Outfitted with VMC® Perma Steel® trebles, the Magnum turns interest into commitment. Whether it’s the first explosion on the line or the last thrashing run before the net, it stays locked in. No tuning is necessary. No adjustments required. Simply tie it on, and let it do its job.
Conquer, don’t compete
Ultimately, serious anglers demand serious gear. So, if you’re hunting big fish, don’t settle for “good enough.” Instead, bring the lure that dives deeper, runs cleaner, and battles harder—every single time.
The Rapala® X-Rap® Magnum: Built for speed. Engineered for depth. Made to conquer.





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